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Supercharge Your Brand Story, Part 2: Rafael Nadal and Nike's Icarus Moment | by The Ben Thomas Agency | Medium
![Team Alcaraz strategy-few sponsors, but big ones with long-term agreements. (More sponsors more money, but also more time on campaigns & more distractions). Nike contract will surely be the biggest of all.. Team Alcaraz strategy-few sponsors, but big ones with long-term agreements. (More sponsors more money, but also more time on campaigns & more distractions). Nike contract will surely be the biggest of all..](https://preview.redd.it/qbh06q4kwks91.jpg?width=1284&format=pjpg&auto=webp&s=e266bc83bc4711b600d2e8b72a11d580e827e684)
Team Alcaraz strategy-few sponsors, but big ones with long-term agreements. (More sponsors more money, but also more time on campaigns & more distractions). Nike contract will surely be the biggest of all..
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King of the Court Rafael Nadal, Serena Williams, Naomi Osaka, and Others Star in Nike's 50-Year Celebration - EssentiallySports
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Roger Federer: Letting Swiss star leave Nike for Uniqlo was an 'atrocity,' says former Nike tennis director | CNN
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Roger Federer: Letting Swiss star leave Nike for Uniqlo was an 'atrocity,' says former Nike tennis director | CNN
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